Employment

Position Summary:

The Marketing Manager plays a key role in strategy, planning, and executing marketing campaigns to raise awareness of bergenPAC’s brand, programming, fundraising, and educational initiatives. This position will focus on the creation and execution of comprehensive marketing plans for the bergenPAC organization that consists of three paramount areas of business – bergenPAC mainstage productions and mission-based events, Development, and the Performing Arts School. On the behalf of the Director of Marketing and Executive Director, the Marketing Manager will also liaise with other departments within the institution as well as external stakeholders, vendors, and artist management. This position reports to the Director of Marketing with a dotted line to the Executive Director

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Manage the execution of comprehensive marketing plans for bergenPAC events, Development, Performing Arts School, and other organizational initiatives under the supervision of Director of Marketing
• Work closely with the Director of Marketing to build dynamic campaigns that leverage paid social, print, radio, digital and outdoor advertising
• Uphold the branding standards in all areas of bergenPAC business materials
• Manage content of marquee and digital signage displays
• Research and analyze market trends and competitors and apply to our ongoing strategies
• Manage all direct mail campaigns, including coordinating with other departments to acquire all the mailing lists and approval for relevant content, the mail house and printer
• Manage marketing budgets and provide reports upon request to Finance and the Executive Committee
• Evaluate and optimize marketing campaign effectiveness
• Obtain assets (photos, ad mats, videos, bios, other content) from artist management for each show for all marketing purposes (website, email blasts, media), in coordination with Programming department and Director of Marketing
• Source advertising opportunities and place ads on all platforms (print, radio, TV, digital, outdoor) - including managing paid campaigns on social media for all aspects of bergenPAC's shows upon request or the approval of Director of Marketing
• Assist in the development of digital media strategy and further integrate use of social media networks
• Query contact lists to reach new and segmented audiences
• Manage upkeep of website content, including visuals that promote the brand
• Draft promotional copy for all media - print ads, radio, email blasts, direct mail, TV, and digital campaigns
• Liaise with designers and printers on pricing, deadlines and deliveries
• Manage street team promotions
• Attend bergenPAC performances and special events to capture live social media content and/or manage promotional tables
• Manage relationships with external vendors, freelancers, and advertising agencies
• Work closely with Finance department on contract execution and accounts payable

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, ability, and/or competency required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience

• B.A or B.S. degree and a minimum of four (4) years in marketing management experience; performing arts or entertainment experience preferred, media buying experience a must or a combination of education and demonstrative experience. business, marketing, communications, or related field
• Experience in marketing and managerial leadership
• Must have prior show marketing experience
• Experience and track record of success with digital marketing forms such as social media marketing and content marketing
• Ability to work outside of normal business hours;
• Knowledge of Windows 10 operating system, Google suite, Word Processing software, and Adobe Design Suites
• Familiarity with Project Management software and Content Management systems. Experience with Basecamp, BrightAuthor, and Ticketmaster (TM1) a plus
• Ability to write reports and business correspondence
• Exceptional written and verbal communication skills

Other Skills & Knowledge:

• Have knowledge of bergenPAC’s history and remain current on upcoming events and industry trends in the marketing and performing arts fields
• Possess the ability to multi-task, prioritize projects and work independently in a fast paced environment
• Be highly organized, efficient, pay attention to detail and be proactive
• Maintain an enthusiastic and professional work ethic at all times
• Effective time management skills and the ability to multitask
• Strong copywriting skills
• Proven ability to manage budgets
• Excellent interpersonal, written, and oral communication skills

Please email resumes to: CWoelpper@bergenpac.org

The Performing Arts School at bergenPAC is seeking highly qualified teaching artists who are seasoned experts in their respective disciplines for vocal music, musical theater dance and acting.  We are also seeking “elective” specialists, such as visual art, breakdancing, beatboxing, songwriting, and Improv. 

The Performing Arts School serves students ages three months to adult at its facility at One Depot Square in Englewood every day of the week after-school and on weekends.  In addition to the school itself, our robust Outreach program serves over 140 schools in Bergen County and beyond and we work with students ages PreK through 12th grade.  We offer classes, in-school residencies, assembly programs and Co-Productions.  Disciplines we offer include music, dance, early childhood, and theater.  Co-Productions consist of us putting on a fully-produced musical in a school.  Co-Productions are made up of a team of a director, music director and choreographer.  We also have a large special needs program, where we teach in-school residencies in music, dance and theater to students with special needs. 
 

Qualifications:

• Bachelor's degree in music, dance or theater is preferred
• College students encouraged to apply
• Professional experience in the performing arts
• Teaching artist experience is a must; private lesson experience is also a plus
• Teaching experience in urban or suburban PreK-12 schools is helpful
• Ability to provide own transportation
• Strong classroom management skills and ability to motivate students’ learning
• Positive attitude, professional and courteous demeanor
• Outstanding team player with good interpersonal skills
• Ability to work in a fast-paced environment
• Special Needs experience a plus but not required
• Bi-lingual a plus
• Pay commensurate with experience

Application Process:  Interested candidates should send a cover letter, teaching resume, headshot and sample lesson plan to education@bergenpac.org.  No phone calls please.

The Performing Arts School at bergenPAC offers undergraduate students the opportunity to intern with members of the education department. The intern will be working interchangeably between departments in efforts to contribute to the organizations goals. The intern will be responsible for working with the administrative assistant to ensure that the day to day operations run smoothly. It will also be required that the intern work with the education outreach manager to promote new and all ongoing programs for the school. The intern will also assist in maintaining a social media presence and tabling for The Performing Arts School events. The intern will be mentored and will gain valuable experience and knowledge on the business behind a performing arts school.

Qualifications:

The ideal candidate for this position will be familiar with Microsoft Office, specifically Excel and Publisher. Knowledge of Facebook and Twitter will be very helpful. Any interest and/or experience in the performing arts industry is not required but is a plus.

Education and/or Experience:

• Must be a college student and must be receiving academic credits for the internship.
• Driver’s License and car.
   

Application Process:  Interested candidates should send a cover letter, resume and references to Please email resumes to: education@bergenpac.org. No phone calls please.

The concert promotions intern will be responsible for traveling to local businesses to promote upcoming bergenPAC shows and events. They will also be responsible for researching local communities and their downtown areas for marketing purposes. Lastly, the intern will be responsible for tabling for bergenPAC to promote the theater and the Performing Arts School. The intern will be mentored and will gain valuable experience and knowledge on the business behind a performing arts center.

Qualifications:

The ideal candidate for this position will be familiar with Microsoft Office. Knowledge of the Bergen County area is a plus. Any interest and/or experience in the performing arts industry is not required but is a plus. Interns will gain an understanding of marketing and concert promotions as well as gain hands-on experience for their knowledge and benefit. Intern must have a vehicle where they will be able to drive around to the local area.

Education and/or Experience:

• Must be a college student and must be receiving academic credits for the internship.
• Driver’s License and car.

Please email resumes to: CWoelpper@bergenpac.org