French Montana Live
presented by WTMG & Future Classics Ent. with special guest L O
There are artists who come along from time to time that seem to embody a moment, and in 2012, French Montana is one of them. He is a New York rapper with a vaguely Southern cadence, a man of a few simple words from a city that continues to idolize complexity, even as the genre as a whole has long since turned towards unhinged ad-libs and non-sequitur boasts. There is a kind of blunt efficiency to what he does: rap reduced to exclamation points and full-stop periods. He makes up for what he lacks in finesse with a keen sense of timing and purpose. His slurry, amiable voice is a rap radio constant—that’s his sleepy drawl on the hook of Rick Ross’s “Stay Schemin’,” on last year’s Lords of the Underground-checking “Shot Caller,” on the lilting, menacing Waka Flocka Flame collaboration “Choppa Choppa Down.” “Pop That,” Excuse My French’s antic strip club anthem featuring Drake, Lil Wayne and Rick Ross, recently landed in the Top 40. French’s 2012 has been charmed.
- November 21, 2012 7:00 PM Add
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